A Brokerage Built on Camera SERHANT. was founded by Ryan Serhant — the broker, entrepreneur, and Million Dollar Listing New York star — and it…
New York’s Brokerage Douglas Elliman has been doing deals in New York City for over a century. They are the largest brokerage in the New…
Warren Buffett’s Real Estate Brand Berkshire Hathaway HomeServices carries the name of Warren Buffett’s conglomerate — a company with one of the largest market caps…
The Discount Brokerage That Is Not Really a Discount Brokerage Redfin gets lumped in with discount brokerages, but the model is more detailed than that.…
A Real Estate Brand With Serious Heritage Sotheby’s International Realty borrows its name from the Sotheby’s auction house — the same one that sells Picassos…
The Gold Jacket Brand Century 21 has been around for decades, and their name recognition is borderline ridiculous — in consumer surveys, it consistently ranks…
What Happens When a Brokerage Has No Offices? eXp Realty answered that question by going fully cloud-based. No brick-and-mortar offices, no overhead from leases and…
Silicon Valley Meets Real Estate Compass was founded with venture capital money and a thesis that real estate brokerages were decades behind on technology. They…
The Maximum Commission Model RE/MAX was built on one concept: let agents keep more of what they earn. Dave and Gail Liniger started the company…
A Legacy Brand With Deep Roots Coldwell Banker got its start right after the San Francisco earthquake, built on the then-radical idea that real estate…