A Brokerage Built on Camera SERHANT. was founded in 2020 by Ryan Serhant — the broker, entrepreneur, and Million Dollar Listing New York star —…
New York’s Brokerage Douglas Elliman has been doing deals in New York City since 1911. They are the largest brokerage in the New York metro…
Warren Buffett’s Real Estate Brand Berkshire Hathaway HomeServices carries the name of Warren Buffett’s conglomerate — a company with a market cap north of $900…
The Discount Brokerage That Is Not Really a Discount Brokerage Redfin gets lumped in with discount brokerages, but the model is more nuanced than that.…
When Your Real Estate Brand Dates to 1744 Sotheby’s International Realty borrows its name from the Sotheby’s auction house — the same one that sells…
The Gold Jacket Brand Century 21 has been around since 1971, and their name recognition is borderline ridiculous — in consumer surveys, it consistently ranks…
What Happens When a Brokerage Has No Offices? eXp Realty answered that question in 2009 by going fully cloud-based. No brick-and-mortar offices, no overhead from…
Silicon Valley Meets Real Estate Compass was founded in 2012 with venture capital money and a thesis that real estate brokerages were decades behind on…
The Maximum Commission Model RE/MAX was built in 1973 on one concept: let agents keep more of what they earn. Dave and Gail Liniger started…
118 Years and Counting Coldwell Banker started in 1906, right after the San Francisco earthquake, built on the then-radical idea that real estate deals should…