The Agency

Beverly Hills Luxury, Minus the Stuffiness

The Agency was founded in 2011 by Mauricio Umansky (yes, from Real Housewives of Beverly Hills and Netflix’s Buying Beverly Hills). Headquartered in Beverly Hills, the firm has grown to 90+ offices across the US, Canada, Mexico, the Caribbean, and Europe. Their positioning splits the difference between old-school luxury brands like Sotheby’s and mass-market franchises — more curated and design-forward than a traditional brokerage, but more accessible and modern than the white-glove establishment.

The brand’s Instagram-native aesthetic and celebrity connections are not just marketing fluff. They generate real reach among luxury buyers who discover properties through social media before they ever talk to an agent.

How They Actually Operate

The Agency promotes internal collaboration, which is unusual in an industry where agents typically guard their listings jealously. Agents share properties, co-market across offices, and refer clients within the network without the turf wars that plague most brokerages. A buyer working with an LA agent gets genuine access to properties listed by Agency agents in Aspen, Miami, or New York — along with real information about those listings, not just what is on the MLS.

Their in-house marketing team produces editorial-quality content: professional photography, cinematic video, drone footage, virtual staging, and custom property websites. Every listing gets this treatment as a standard, not an upgrade.

Best For

Luxury sellers who want modern, media-savvy marketing without the corporate formality of a legacy brand. Buyers looking for high-end properties in The Agency’s markets — Beverly Hills, Aspen, Miami, New York, and their growing list of international locations. If you are shopping below the luxury threshold, you will likely find better-suited options elsewhere.