Best Real Estate Agents in Green Bay 2026
Why Your Agent Choice Matters in Green Bay
Green Bay’s real estate market operates differently from Milwaukee or Madison. The pace is slower, the prices are lower, and the competitive pressure is less intense — but that doesn’t mean your agent choice doesn’t matter. In a market where the median home price is about $265,000 and many transactions involve first-time buyers, the quality of guidance you receive directly affects whether you buy a solid home at a fair price or end up with unexpected problems.
Green Bay’s housing stock includes a wide range — from century-old homes on the east side with potential foundation, lead paint, and radon issues, to brand-new construction in Howard and Suamico. Navigating this range requires an agent who understands both old-home challenges and new-construction processes. The right agent also understands Wisconsin-specific requirements that trip up out-of-state buyers: the Real Estate Condition Report, POWTS (septic) regulations for rural properties, and the mechanics of the lottery and gaming credit.
We evaluated Green Bay agents on closed transaction volume, client reviews, local market knowledge, and years of experience in the Brown County market. No agent paid for inclusion.
1. Coldwell Banker Real Estate Group — Mike Daniels Team
The Mike Daniels Team is consistently the highest-producing team in the Green Bay market, handling 100+ transactions per year across all price points and neighborhoods. Their coverage of the metro is broad — from downtown Green Bay to De Pere, Allouez, Bellevue, Howard, and Suamico.
The team structure means there’s always someone available, which matters in a market where many buyers are working-class families with limited flexibility for daytime showings. Their marketing for sellers includes professional photography and strong syndication across Zillow, Realtor.com, and local platforms.
What sets them apart is their transaction management system. In a high-volume team, the risk is that clients fall through the cracks — the Daniels Team mitigates this with dedicated transaction coordinators and regular communication protocols. Client reviews consistently cite feeling well-informed throughout the process.
2. Shorewest Realtors — Jim Fischer
Jim Fischer specializes in De Pere and the southern Brown County market. De Pere is Green Bay’s most popular suburb, and Fischer’s 15+ years of experience there give him an unmatched understanding of the community’s school assignments, neighborhood dynamics, and pricing trends.
Fischer is particularly strong with relocation clients — people moving to Green Bay for healthcare jobs, manufacturing positions, or Schneider National roles who need help understanding the metro from scratch. His neighborhood touring process is deliberate, designed to educate rather than sell, which relocation clients consistently appreciate.
For sellers in De Pere, Fischer’s local market knowledge translates into accurate pricing. His listings tend to sell close to list price with minimal days on market, which matters in a market where overpricing can result in extended stagnation.
3. Keller Williams — Sarah Thornton
Sarah Thornton has built her practice around first-time home buyers in the Green Bay market. At a median price of $265,000, Green Bay is one of the most accessible markets in the state for first-timers, and Thornton’s educational approach — walking clients through the affordability calculation, explaining the inspection process, and demystifying Wisconsin’s disclosure requirements — has earned her a loyal client base.
Her strength is patience. Thornton doesn’t rush clients toward decisions, which is particularly valuable for buyers who are uncertain about neighborhoods or price ranges. She maintains a library of resources on Wisconsin-specific topics (the Condition Report, radon testing, property tax credits) that she shares during the buying process.
She’s also well-connected with lenders who offer FHA, USDA (available in rural parts of Brown County), and conventional low-down-payment programs. For buyers who need to minimize upfront costs, her lender network is a genuine asset. Check the closing cost calculator to estimate your upfront expenses.
4. Resource One Realty — Tom Seroogy
Tom Seroogy is a veteran of the Green Bay market with a specialty in investment properties. Green Bay’s rental market is strong — driven by steady population growth, healthcare employment, and Packers-related tourism demand — and Seroogy understands the numbers that make rental investments work.
His practice includes multi-family properties (2-4 units), single-family rentals, and commercial real estate in the Green Bay metro. For investors, his ability to analyze cap rates, rental income potential, and maintenance cost projections provides the financial framework needed for sound decisions.
Seroogy is also knowledgeable about Green Bay’s commercial real estate trends, including downtown redevelopment and the growing warehouse/distribution sector along I-41. If you’re considering real estate investment in northeast Wisconsin, he’s a strong starting point.
5. Century 21 Affiliated — Lisa Vander Loop
Lisa Vander Loop covers the Howard and Suamico markets north of Green Bay, where new construction has been concentrated in recent years. Her expertise in new-build processes — builder selection, lot evaluation, construction timelines, and warranty coverage — sets her apart in this segment.
Howard-Suamico is growing because it offers newer, affordable housing ($220,000 to $320,000) with a well-regarded school district. Vander Loop’s understanding of the specific subdivisions, builders, and development patterns helps buyers make informed choices about location and construction quality.
For existing-home buyers in Howard and Suamico, she knows which neighborhoods have the best lot sizes, which developments have HOAs with reasonable fees, and where future commercial development might affect property values.
6. Berkshire Hathaway — Mark Radewan
Mark Radewan is one of the few Green Bay agents with deep expertise in rural and agricultural properties in Brown, Outagamie, and Kewaunee counties. If you’re looking for a hobby farm, a property with acreage, or a home outside municipal water and sewer, Radewan understands the specific issues: well water quality (including nitrate and arsenic concerns in parts of northeast Wisconsin), POWTS septic system requirements, zoning restrictions, and rural road maintenance.
Rural property transactions in Wisconsin involve complexities that urban deals don’t — agricultural easements, drainage districts, hunting rights, and utility access questions. Radewan’s experience with these issues prevents surprises that can derail or complicate rural purchases.
7. RE/MAX 24/7 Real Estate — Katie Geiser
Katie Geiser focuses on the Ashwaubenon and west Green Bay market, an area anchored by Bay Park Square Mall, Lambeau Field, and a concentration of retail and restaurant businesses. Ashwaubenon is popular with buyers who want easy access to Green Bay’s commercial amenities without city property taxes.
Her practice handles a mix of first-time buyers, move-up families, and empty-nesters looking to downsize within the Green Bay area. Reviews highlight her communication frequency and organization — clients know where they stand at every stage.
| Rank | Agent/Team | Brokerage | Specialty Area | Price Range | Best For |
|---|---|---|---|---|---|
| 1 | Mike Daniels Team | Coldwell Banker | Full Green Bay metro | All ranges | Full-service coverage |
| 2 | Jim Fischer | Shorewest | De Pere, south Brown Co. | $250K–$400K | Relocation, families |
| 3 | Sarah Thornton | Keller Williams | Green Bay metro | $150K–$300K | First-time buyers |
| 4 | Tom Seroogy | Resource One | Green Bay metro | $100K–$500K | Investors |
| 5 | Lisa Vander Loop | Century 21 | Howard, Suamico | $220K–$350K | New construction |
| 6 | Mark Radewan | Berkshire Hathaway | Rural Brown/Outagamie | $150K–$400K | Rural properties |
| 7 | Katie Geiser | RE/MAX | Ashwaubenon, west GB | $180K–$320K | General buyers |
Questions to Ask Any Green Bay Agent Before Hiring
The Green Bay market has unique characteristics that your agent should understand deeply. During your interview process, ask these questions and evaluate the quality of the answers:
- “How many transactions have you closed in my target neighborhood in the past 12 months?” The Green Bay metro has distinct sub-markets — De Pere operates differently from the east side, and Howard/Suamico is different from Ashwaubenon. You want an agent with recent activity in your specific area, not just the broader metro.
- “Can you explain the Wisconsin Real Estate Condition Report?” Any agent working in Wisconsin should be able to explain the RECR clearly. If they stumble on this, they’ll struggle with other state-specific requirements too.
- “What’s your experience with well and septic properties?” If you’re considering anything outside the city of Green Bay or De Pere, you may encounter private wells and POWTS systems. An agent who doesn’t understand POWTS inspections, well water testing, and county sanitarian requirements will leave you exposed to expensive surprises.
- “How do you handle multiple-offer situations?” While Green Bay isn’t as competitive as Madison, desirable properties in the $200,000 to $280,000 range do see multiple offers. Your agent should have a strategy beyond “offer more money.”
- “What should I budget for beyond the purchase price?” A good agent will mention closing costs (use the closing cost calculator to estimate), property taxes, homeowner’s insurance, and the lottery and gaming credit — plus any property-specific costs like radon mitigation or furnace replacement.
What Green Bay Buyers Should Know
The Market Pace
Green Bay’s market is moderate — not as competitive as Madison, but desirable properties in the $200,000 to $300,000 range in De Pere, Allouez, and the east side do attract multiple offers. Expect homes in this range to sell within 2 to 3 weeks in spring and summer. The market slows significantly in winter, which creates opportunities for patient buyers.
Inspection Essentials
In Green Bay’s housing stock — which ranges from early 1900s Craftsmans to 2020s new construction — inspection thoroughness matters. Old homes may have knob-and-tube wiring, galvanized plumbing, and foundation issues from a century of freeze-thaw cycles. Your agent should recommend inspectors who know what to look for in northeast Wisconsin’s specific conditions. Budget for a radon test ($150) and, for homes built before 1978, a lead paint assessment.
POWTS and Well Water
Properties outside municipal boundaries (common in Suamico, Hobart, and rural Brown County) may use private wells and POWTS. Your agent should understand the inspection requirements, the role of the county sanitarian, and the cost implications of well and septic system maintenance. These are not small expenses — POWTS replacement can run $10,000 to $30,000.
The Packers Factor
Proximity to Lambeau Field affects property values in specific ways. Homes within walking distance of the stadium can command a premium, but they also experience significant traffic and parking disruption on game days (8+ regular season plus preseason and playoffs). Your agent should be honest about both the appeal and the reality of living near Lambeau.
Frequently Asked Questions
How much does a real estate agent cost in Green Bay?
Total commission typically runs 5% to 6% of the sale price, split between the buyer’s and seller’s agents. On Green Bay’s median home price of $265,000, that’s roughly $13,250 to $15,900 total. The 2024 NAR settlement changed how buyer’s agent compensation is structured — discuss this with any agent you interview. Sellers can estimate their proceeds with the net proceeds calculator.
Do I need a buyer’s agent for new construction?
Strongly recommended. Builders employ sales agents who represent the builder’s interests, not yours. Your own agent can negotiate upgrades, review the construction contract, inspect at key milestones, and ensure the warranty terms are fair. Most builders cooperate with buyer’s agents, though commission structures vary.
How long does it take to close on a home in Green Bay?
Typically 30 to 45 days from accepted offer. Cash transactions can close faster (2 to 3 weeks). VA loans may take slightly longer. Your agent and lender should coordinate on timeline expectations from the start. Using the mortgage calculator to understand your financing before making an offer speeds the process.
Is it hard to buy a home in Green Bay?
Easier than Madison or most coastal markets, but not effortless. Inventory in the $180,000 to $280,000 range can be tight, and well-priced homes attract quick interest. Having pre-approval, a responsive agent, and realistic expectations about what your budget buys makes the process smoother.
What neighborhoods should I avoid in Green Bay?
Rather than naming neighborhoods to avoid, research specific areas carefully. Crime rates, school quality, and property values vary block-by-block in Green Bay more than in smaller communities. Drive through neighborhoods at different times of day, talk to neighbors, and ask your agent for honest assessments. Most Green Bay neighborhoods are safe and stable, but isolated pockets have higher crime or declining property values.
Should I buy in Green Bay or a suburb?
Depends on your priorities. The city of Green Bay offers lower prices and more character (especially the east side). De Pere offers walkability and strong schools. Howard and Suamico offer newer construction and suburban amenities. Ashwaubenon provides easy access to commercial areas. Use the affordability calculator to compare what your budget gets you in each area.