Sellers Agent

· 2 min read
A seller’s agent (also called a listing agent) is the real estate professional who represents the homeowner in a sale — their job is to…

A seller’s agent (also called a listing agent) is the real estate professional who represents the homeowner in a sale — their job is to get the seller the best price and terms.

When you see a “For Sale” sign in a yard, the agent’s name on it is the seller’s agent. They listed the property, set the marketing strategy, and will negotiate on behalf of the seller. They don’t work for you, the buyer.

This is important to understand. The seller’s agent has a fiduciary duty to the seller. Anything you tell them can be used against you in negotiations.

What Does a Seller’s Agent Do?

  • Prices the home using comparable sales data
  • Lists the property on the MLS and marketing platforms
  • Stages and photographs the home
  • Hosts open houses and private showings
  • Reviews offers and advises the seller on which to accept
  • Negotiates repairs and closing terms on the seller’s behalf

On a $350K sale, the seller’s agent typically earns 2.5%–3% commission — $8,750 to $10,500. The seller pays this from their proceeds at closing.

Watch out for: Sharing too much with the seller’s agent at an open house. If you say “we love this house and we’d pay over asking,” that information goes straight to the seller. Keep your cards close. Let your buyer’s agent handle communication with the listing side.

Can the Seller’s Agent Also Represent Me?

That’s called dual agency — and it’s legal in some states but risky. The same person can’t fully advocate for both sides. They can support the transaction, but they can’t tell the seller to accept your low offer while simultaneously telling you to pay more. Most buyer advocates recommend against it.

If you’re touring homes without your own agent, know that every listing agent you meet represents the other side. Get your own representation before making offers. Our buying guide walks you through the full process.

Should I contact the seller’s agent directly to make an offer?

Some buyers think going directly to the listing agent will save money or make their offer more attractive. Sometimes the listing agent will reduce their commission in a dual agency situation, but you lose independent representation. The savings rarely outweigh having someone in your corner during a $350K negotiation. Use our mortgage calculator to get your numbers straight before making any offer.